Transform Your Life with Expert Face To Face Cosmetic Tattoo Training

BECOME HB CERTIFIED

Elevate your artistry, master premium techniques, and become an industry leading, in demand PMU artist

THIS IS YOUR MOMENT TO GO ALL IN

If you're serious about creating flawless, high end results and finally building the kind of beauty business clients line up for, you're in the right place.

Inside our exclusive face to face training, you’ll receive expert level training, real time feedback, and hands on practice using advanced techniques across brows and lips.

Whether you're starting as an absolute beginner or expanding your existing beauty skills, empower yourself to start and grow a successful beauty business with HB Academy.

WHY FACE TO FACE TRAINING CHANGES EVERYTHING

This isn’t surface level learning.
This is full immersion.

You’ll be trained by Jessica Tovey:

  • multi six figure business owner
  • accredited trainer
  • and one of Australia’s most in demand PMU educators 

in an intimate setting that prioritises real skill development, clarity, and confidence.

EXPECT TO:

✓ Learn elite level brow + lip tattoo techniques in person

✓ Work on live models with expert feedback

✓ Receive a tailored experience based on your skill level and career goals

✓ Develop a complete understanding of pigment selection and colour theory, mapping and design, and Jessica’s signature techniques that have established her as a leading PMU expert and educator

✓ Gain lifetime access to our student community + ongoing support forever

WHO THIS IS FOR

This experience is for artists who:

  1. Want hands on learning with high level feedback
  2. Want to provide a premium service and be known for luxury work
  3. Are ready to build new skills and create flawless results
  4. Prefer personalised support and tailored guidance
  5. Are craving a step by step pathway from beginner to booked out artist

HOW IT WORKS

  1. Choose Your Course: Choose your course based on your career goals and the techniques you want to learn. See all course options below.
  2. Complete Your Online Theory: Complete the online training prior to attending your in salon training. This is essential to ensure you have the knowledge required to make the most of your time in person with Jessica.
  3. Attend Your In Salon Training: Undergo intense practical training on mats and live models with Jessica’s full guidance and support. Receive personalised guidance and feedback as you develop your practical skills with Jessica by your side.
  4. Master Your Craft: Continue immersing yourself in your online training and use the Student Whatsapp Group to submit your practice and questions for feedback as often as you want.
  5. Launch Your Career: Once you are confident in your skills utilise Jessica’s unlimited ongoing support to launch and grow your own beauty business.

This framework ensures that you are supported heavily once you leave your training to ensure you become confident with your skills before you treat a client and beyond. Once you are in the community you are in it for life and can lean on Jessica for guidance throughout your entire career.

WHATS INCLUDED IN ALL F2F COURSES:

  • 1-4 days of hands on intensive practical training with Jessica in the clinic depending on your chosen course
  • 6 months access to the corresponding Online Course
  • Very intimate intakes to ensure you get 1:1 support and tailored guidance required to succeed
  • Work on live models with complete supervision and assistance from Jessica
  • Receive a fully loaded beginners kit including machine, needles and pigments
  • Receive the HB Academy Training Bible, yours to keep and refer back to for life
  • Certificate of completion from an Accredited Trainer and Assessor
  • Lifetime 10% discount off all PMU Nation supplies
  • Lifetime access to exclusive Students WhatsApp group
  • Unlimited ongoing support from Jessica herself

BONUS Free Shadow Day  Come back any time to shadow Jessica in salon to revise your newly learnt skills

EARN A 6 FIGURE INCOME
Be your own boss and build yourself a career that can easily earn you a 6 figure income.
LEARN WITH THE BEST
Learn from an industry expert that has completed more than 1000 hours of professional training.
GET HB CERTIFIED
Pass all of your modules, in person or online, and become HB certified.
Your Trainer

JESSICA TOVEY

Jessica has seen it all and understands the challenges aspiring entrepreneurs face. Jessica Tovey is a leading PMU educator, multi 6-figure business owner, and accredited trainer and assessor with a passion for developing technically skilled, self led artists.

With over 7 years of experience and hundreds of students trained, Jess is known for her ability to simplify complex techniques, deliver real results, and create confident artists who stand out in a saturated market.

Her approach blends mastery of technique with a deep understanding of business, branding, and premium client experience, equipping her students not just to tattoo, but to lead, grow, and succeed.

Whether you're new to the industry or ready to scale with advanced skills, Jessica’s training is designed to meet you where you're at currently and take you where you want to go in business.

Join HB Academy today and master the art of Cosmetic Tattooing through our proven, intensive, hands on courses.

When you complete HB Academy Face to Face Training and follow ‘The HB Momentum Method’ after you leave the training, you’ll be able to:

  • Perform high quality PMU procedures with confidence
  • Attract and retain a loyal premium paying client base
  • Increase your income with advanced beauty services
  • Successfully launch and grow your own beauty business
  • Join a network of supportive beauty professionals
HB ACADEMY

Welcome from Jessica

Watch this video for a personal welcome from Jessica, your mentor and educator, and an overview of what each course entails

Play
Student Results Speak for Themselves:
"I completed not one, but two training courses with Jess and couldn't be happier with the skills I have learnt!! Jess is an expert cosmetic tattoo artist, who equips all her students with the skills and confidence to create their own successful brow business. The courses teaches facial symmetry identification, skin penetration techniques, hygiene practices and tips to help create a successful social media profile for your business. If you are thinking about kicking off a career in permanent makeup, Jess is the girl for you!! She is not only my mentor, but now also a friend."
— Sharon C
"I was so happy with my eyebrows and the experience, that I signed up for the HB Academy Microblading training. It is clear that Jess has had extensive training and she is happy to impart all of this knowledge to her students. Jess is so supportive and genuinely wants you to learn and succeed. The course really teaches you everything you need to know to start a business in this industry. After the training was finished, I felt confident to start treating clients. Jess is empowering and such a champion of women in business and I completely recommend the training at HB Academy."
— Demi R
“Jess did beyond an amazing job with my brows! I am very particular with my shape/ style and she absolutely nailed it! She has an eye for detail and really interprets each individual's needs. If you want quality then this is your woman!”
— Tayla C

FAQS

Do I need any experience to enrol in your courses?

No prior experience is required for our Intensive courses. The combination of the Online component with the practical training and the unlimited ongoing support ensures you develop a thorough understanding of both the fundamentals and Jessica’s signature techniques and are continued to be supported long after you leave the training. If you're enrolling in an advanced training, previous experience in cosmetic tattooing is required.

Will I work on live models?

Yes, our face-to-face training includes work on models for each technique with Jessica’s guidance and direct supervision. We spend extensive time on each model to ensure you deeply understand how to create excellent results which you will then continue to practice with Jessica’s support once you leave the training.

Do I get a certificate when I complete the training?

Yes, all students receive a Certificate of Completion, which you can use to apply for insurance and begin offering services in your business (in accordance with local regulations which normally includes council registration for skin penetration). We also guide you through the next steps once you complete your training.

Is the course accredited?

HB Academy is a private training provider led by accredited trainer and assessor Jessica, who goes above and beyond industry standards to offer a truly unique and elevated learning experience. 

Please note that while an accredited course can provide basic certification, it doesn’t always guarantee quality training.

Our programs provide a comprehensive blend of hands-on techniques, personalised guidance, and in-depth mentorship that typical courses often lack. 

Unlike most accredited courses, HB Academy is designed to empower each student with real-world skills and confidence, setting them up for lasting success in their beauty careers with unlimited ongoing support from Jessica herself.

What ongoing support is provided after training?

You’ll get access to our student community for continued mentorship, feedback, and support. Plus, Jessica is always available for follow-up questions and guidance as you start offering services. We also offer higher level Mentorship options for those who want closer proximity to Jessica and a higher level of business support.

Can I offer these treatments immediately after training?

Once you complete your training, have obtained insurance and followed local requirements for skin penetration, you can begin offering treatments. With that being said Jessica recommends you follow her unique HB Momentum Method to build your skills to a high level once you leave the training before you treat clients on your own.

STILL HAVE QUESTIONS?

Fill out the form and book a FREE 15 minute chat where Jessica can answer any burning questions you have about our training and to see if you're a good fit for our courses.

enquire now

Begin Your Beauty Journey or Level Up Today! 

Enrol now and take the first step towards becoming a successful PMU artist, whether you're just starting out or expanding your skills. Limited spots available to ensure a very intimate learning environment.

enquire now