Elevate your artistry, master premium techniques, and become an industry leading, in demand PMU artist
At HB Academy, we don’t teach hobbyists. We train serious artists who are ready to build a career with high-level skills, a strong personal brand, and the confidence to attract premium clients right from the start.
If you're serious about creating flawless, high end results and finally building the kind of beauty business clients line up for, you're in the right place.
Inside our exclusive face to face training, you’ll receive expert level training, real time feedback, and hands on practice using advanced techniques across brows and lips.
Whether you're starting as an absolute beginner or expanding your existing beauty skills, empower yourself to start and grow a successful beauty business with HB Academy.
Build a highly booked beauty business within the next 12-18 months
Become known for polished, natural results that position you as the expert in your area
Charge premium pricing confidently, knowing you deliver a client experience that justifies it
Gain full control over your schedule, your income, and your career
Create financial independence early, building a business that grows with you
Establish a strong personal brand and online presence that sets you apart in a competitive market
It’s their skill gap.
You're not afraid of hard work. You’re not lacking drive.
You simply know that the quality of your training will determine how quickly and confidently you step into your business.
That’s where most courses fall short - they teach just enough to give you a certificate.
We teach to mastery - so you leave fully prepared to work on clients, troubleshoot confidently, and grow.
Build technical skills in cosmetic tattooing, covering brow + lip tattoo techniques in person
Master colour theory, skin types, mapping, design, and client consultations
Work hands-on with live models to build your confidence before taking paying clients
Learn how to troubleshoot your own work as you grow, so your skillset continually improves
Receive personal, expert guidance from Jessica throughout your training, launch and career
By the end of this program, you’ll have:
Complete technical confidence in your craft
A clear framework to follow as you launch, market, and grow your business
The ability to confidently charge premium pricing for your services
A waitlist of ideal clients wanting to work with you
The flexibility to work your own hours, leave your job, and build a business on your own terms
A polished, professional personal brand and online presence that attracts premium clients
1-4 days of hands on intensive practical training with Jessica in clinic
6 months access to the corresponding Online Course
Intimate intakes to ensure you get 1:1 support and tailored guidance required to succeed
Work on live models with complete supervision and assistance from Jessica
Receive a fully loaded beginners kit including machine, needles and pigments
Receive the HB Academy Training Bible, yours to keep and refer back to for life
Certificate of completion from an Accredited Trainer and Assessor
Lifetime 10% discount off all HB Professional supplies
Lifetime access to exclusive HB Students community
Unlimited ongoing support from Jessica herself
BONUS Free Shadow Day Come back any time to shadow Jessica in salon to revise your newly learnt skills
This isn’t a "weekend certification."
This is your full blueprint to build a premium business - confidently and profitably.
Choose Your Desired Course
Choose your course based on your career goals and the techniques you want to learn. See all course options below.
Complete Your Online Theory
Complete the online training prior to attending your in salon training to ensure you have strong foundational knowledge.
Attend Your In Salon Training
Undergo intense face to face practical training in our clinic, working on mats and live models with Jessica’s full guidance and support.
Practice to Master Your Craft
Continue to immerse yourself in your online training and use the Student Community to submit practice and obtain feedback.
Launch Your Career With Support
Once you are confident in your skills utilise Jessica’s unlimited ongoing support to launch and grow your own beauty business.
This framework ensures that you are supported heavily once you leave your training to ensure you become confident with your skills before you treat a client and beyond. Once you are in the community you are in it for life and can lean on Jessica for guidance throughout your entire career.
Jessica has seen it all and understands the challenges aspiring entrepreneurs face. Jessica Tovey is a leading PMU educator, multi 6-figure business owner, and accredited trainer and assessor with a passion for developing technically skilled, self led artists.
With over 7 years of experience and hundreds of students trained, Jess is known for her ability to simplify complex techniques, deliver real results, and create confident artists who stand out in a saturated market.
Her approach blends mastery of technique with a deep understanding of business, branding, and premium client experience, equipping her students not just to tattoo, but to lead, grow, and succeed.
Whether you're new to the industry or ready to scale with advanced skills, Jessica’s training is designed to meet you where you're at currently and take you where you want to go in business.
Join HB Academy today and master the art of Cosmetic Tattooing through our proven, intensive, hands on courses.
"The experience is transformative"
"I traveled from Melbourne to Wollongong specifically to be taught by Jess, and I would do it again in a heartbeat. From the very first moment, Jess made the experience unforgettable. It was clear that Jess is not only incredibly talented but her passion and love for her craft shines through in everything she does.
In just three days, I gained more knowledge, confidence, and inspiration than I ever expected. Jess created an environment where I felt supported, challenged, and completely comfortable. She’s not only an incredible artist but also an amazing mentor who genuinely cares about your growth. Her guidance has already helped shape me into a stronger, more confident artist, and I’m so excited to continue building on everything I learned.
If you’re considering training with HB Academy don’t think twice. Do it. The experience is truly transformative, and I guarantee you won’t regret it."
Alannah B
"Best decision I've ever made"
"If you're thinking about undertaking training with HB Academy, all I can say is DO IT!
I chose to train with Jess because I wanted to learn from the best, the experience was 10/10, in-depth theory and practical elements, 3 days of endless knowledge, tips and tricks.
Her attention to detail is incredible. Jess pushes you to step outside your comfort zone to do things you don’t think are possible.
It’s some of the politest tough love you’ll ever receive, she believes in you and your abilities. I will definitely be back for more.
If you’re thinking about training with her do it, invest in yourself and do it. Best decision I’ve ever made."
Jessica D
"I wish I did it sooner"
"I was fortunate enough to take the Machine Mastery course with Jess and it was amazing. I’ve done a lot of training over the years and this is one of the best I have completed.
Jess is very talented and passionate about what she does, making you feel confident taking your skills back to your salon.
If you’re on the fence about training, just do it! I wish I did it sooner!"
Nicole H
No prior experience is required for our Intensive courses. The combination of the Online component with the practical training and the unlimited ongoing support ensures you develop a thorough understanding of both the fundamentals and Jessica’s signature techniques and are continued to be supported long after you leave the training. If you're enrolling in an advanced training, previous experience in cosmetic tattooing is required.
Yes, our face-to-face training includes work on models for each technique with Jessica’s guidance and direct supervision. We spend extensive time on each model to ensure you deeply understand how to create excellent results which you will then continue to practice with Jessica’s support once you leave the training.
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HB Academy is a private training provider led by accredited trainer and assessor Jessica, who goes above and beyond industry standards to offer a truly unique and elevated learning experience.
Please note that while an accredited course can provide basic certification, it doesn’t always guarantee quality training.
Our programs provide a comprehensive blend of hands-on techniques, personalised guidance, and in-depth mentorship that typical courses often lack.
Unlike most accredited courses, HB Academy is designed to empower each student with real-world skills and confidence, setting them up for lasting success in their beauty careers with unlimited ongoing support from Jessica herself.
You’ll get access to our student community for continued mentorship, feedback, and support. Plus, Jessica is always available for follow-up questions and guidance as you start offering services. We also offer higher level Mentorship options for those who want closer proximity to Jessica and a higher level of business support.
Once you complete your training, have obtained insurance and followed local requirements for skin penetration, you can begin offering treatments. With that being said Jessica recommends you follow her unique HB Momentum Method to build your skills to a high level once you leave the training before you treat clients on your own.
$6000
Learn Jessica's signature Ombre Brow techniques across 2 intensive days in salon PLUS
6 months access to
Online Ombre Brow Mastery
$6000
Learn Jessica's signature Microblading techniques over 2 intensive days in salon PLUS
6 months access to Online Microblading Mastery
$6000
Learn Jessica's signature Lip Blush techniques over 2 intensive days in salon
PLUS
6 months access to
Online Microblading Mastery
$8900
Learn Jessica's signature Ombre Brow, Lip Blush and Nano Combination Brow techniques over 3 intensive days in salon
PLUS
6 months access to
Online Ombre Brow Mastery
Online Lip Blush Mastery
$8900
Learn Jessica's signature Ombre Brow, Microblading and Combination Brow techniques over 3 intensive days in salon
PLUS
6 months access to
Online Ombre Brow Mastery
Online Microblading Mastery
$10,900
Learn Jessica's signature Ombre Brow, Microblading, Combination Brow and Lip Blush techniques over 4 intensive days in salon PLUS 6 months access to
Online Ombre Brow Mastery
Online Microblading Mastery
Online Lip Blush Mastery
$3000
Refresh your memory on Jessica's signature Microblading techniques over 1 intensive day in salon
PLUS
6 months access to
Online Microblading Mastery
$3000
Refresh your memory on Jessica's signature Lip Blush techniques over 1 intensive day in salon
PLUS
6 months access to
Online Lip Blush Mastery
$3000
Refresh your memory on Jessica's signature Ombre Brow techniques over 1 intensive day in salon
PLUS
6 months access to
Online Ombre Brow Mastery
Spots for each intake are strictly limited to maintain the highest level of hands-on support and skill development.
Enrol now and take the first step towards becoming a successful PMU Artist and Beauty Business owner.
(Tues - Thurs 8:30am-5:30pm)
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